The USPTO (United States Patent & Trademark Office) has published our logo in the “Official Gazette Publication Confirmation”. In other words, effective March 6, 2012 another terrific Milestone (thanks to Facebook for the lexicon) has been set in FCAAC’s history; our logo is officially trademarked!
By definition, a trademark or service mark is “a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods or services of one party from those of others.” (ref. www.uspto.gov). We went through a meticulous and diligent legal process that started for us with the transitional ℠ service mark, and culminated this past month with the official federal registration for “medical services and physician services” (R) symbol.
FCAAC didn’t decide to undertake this venture for a mere ego trip, although we already know we are the BEST (some self-confidence *insert smirk here*). In fact, federal registration has several advantages including a notice to the public of the registrant’s claim of ownership of the mark, a legal presumption of ownership nationwide, and the exclusive right to use the mark on or in connection with the goods or services set forth in the registration. So from here on any time we choose to use our FCAAC logo, we now do it with unique rights of distinctiveness in our industry. And that makes us happy and proud! 🙂